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with color mixing recipes


Primary Media Release



Award-Winning Site Makes High-End Design Techniques
Accessible to Novices and Style Pros

“Week-end renovators will love this site.” 

Forbes Magazine ‘Best of the Web 2004’

SAN FRANCISCO – Do-it-yourself doesn’t mean “it” has to look like you did it yourself.  At, an interior design web site, visitors are given easy-to-follow steps and suggested materials and tools to give a piece of furniture, a room or an entire home a whole new look. 

Recognized by Forbes Magazine as Best of the Web and one of the Top 10 Home Decorating Web Sites, offers weekly magazine-style features on design concepts and groups them with step-by-step tutorials on design techniques.  Subjects include color mixing, gold leafing, decorative paint effects, furniture renovation and stenciling.

“For example, if we feature Edwardian style, the home page would include a brief history of the time period, a tutorial on silver leafing, fabric styles from that era, Edwardian-style prints and a selection of books on Edwardian homes,” says Tobias Freccia, who founded artSparx in 2001.  “ provides the tools needed to transform a room or an entire house to reflect a certain time period or cultural influence.” 

Some of the site’s many style features are Tuscan, Mexican, Adams, Victorian, Baroque and even Flea Market.  “We have style features and tutorials from around the world and through the ages,” Freccia says. “Each period and locale has something interesting and unique to offer.  At artSparx, we celebrate those design elements.”

Because color mixing is a popular topic among do-it-yourselfers, artSparx has created an entire section called The Color Learning Center. 

Using color at home or in the office - for paintings, furniture or any artistic challenge - takes a good eye, a little know-how, and a creative imagination.  It also poses a number of obstacles that can keep someone from progressing on a project,” says Freccia, who has worked as a color consultant, fine arts lecturer and educator. With its colorScheme program, artSparx helps people understand the fundamentals of color and how to incorporate these elements to create color solutions for any project.  The colorSelect section gets more specific by providing color mixing recipes to make custom glaze.

            In addition to tutorials and design elements, also has a section where people can ask specific questions about their projects, aptly called “Ask artSparx.”  This free bulletin board allows users to post questions on home improvement, color selection, home décor, gilding and fine arts. Thousands of questions already are posted by

subject with answers, but visitors to the site can tailor their questions and receive responses from artSparx’s design experts.

            For more information please contact:

Publicity Contact:
Barbara Zamost
Zamost Public Relations

Tobias Freccia
San Francisco, Ca.
Phone: 415.407.5097

Be creative...spark your imagination!

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Mastering some basic universal techniques will provide the foundation for many decorative and fine art  techniques.  Including marbling, leather effects, furniture effects, glazing, and softening.

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