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artSparx Publicity Contact

Barbara Zamost

Zamost Public Relations

(415) 389-0210

(415) 389-1489

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with color mixing recipes


artSparx Media Release 02




“Week-end renovators will love this site.” 

Forbes Magazine ‘Best of the Web 2004’

San Francisco, CA – Today’s “do-it-yourself’ers” want more than a new coat of paint on the walls… they want to create a unique space that reflects their personality and the personality of their homes., a comprehensive art, interior design and lifestyle web site provides the tools and ideas that allow users to take home décor to a new a level of sophistication and creativity.  From Diner Style to Fresco treatments, the site profiles a wide array of decorating styles and do-it-yourself tutorials that can be used to create exactly the look and feel desired… by either the novice or the professional. offers weekly, magazine-style features on design concepts matched with step-by-step tutorials including color mixing, decorative paint effects, gold leafing, furniture renovation, and many more. Among the most popular sections of the site, the ColorSelect System explains basic color theory and how to incorporate these ideas to create decorative color schemes using complimentary or contrasting colors. The artSparx Color Palette feature provides color recipes for users looking to mix their own paints for decorative glazes.'s style features explain the hallmarks of more than two dozen design influences such as Victorian, Tuscan, and Flea Market Style that include examples of interior and exterior details. These photo-illustrated articles examine decorative elements for walls, ceilings, accessories, and furniture. Other articles provide historical overviews, such as "Window Styles Through the Ages." The Step-by-Step features teach users how to create the look they desire with illustrated tutorials, which are categorized by degree of difficulty.

One of the most dynamic areas of the site is ‘Ask artSparx’. This free bulletin board allows users to post questions on home improvement, color, home décor, and decorative arts, such as staining and color washing.   Users can offer their own insights and also browse the categorized archive of over 2,000 Q&A’s.  Most questions are answered by design experts.

While there are many lifestyle, home décor and DIY resources available today, the diversity and relevance of design information found at can be blended to create an infinite amount of interior solutions that specifically address the unique needs of each visitor.
For additional information, to obtain content or photos, or to interview the creator of the artSparx website, contact:

Publicity Contact:
Barbara Zamost

(415) 389-0210

Tobias Freccia
San Francisco, Ca.
Phone: 415.407.5097

Be creative...spark your imagination!

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Mastering some basic universal techniques will provide the foundation for many decorative and fine art  techniques.  Including marbling, leather effects, furniture effects, glazing, and softening.

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